

Our commitment to this partnership of innovation means Virgin Media TiVo customers are the first to experience the latest interactive services at the press of a button." "We're delighted the BBC is working with us to launch another milestone in interactive services. Virgin Media's executive director of digital entertainment Cindy Rose added: "The BBC understands as passionately as we do how important connected television is for home entertainment. "The audience can sit back and relax - the internet just made TV better."

"With BBC Connected Red Button, we're starting with the TV audience who love our broadcast output and we're curating online content on the big screen in ways that add value to their TV viewing," she said. Victoria Jaye, the BBC's head of IPTV & TV online content, said that getting connected would "add value" to the TV experience. "This is Red Button reinvented, and the beginning of the exciting future of television," he said.
